About Royal Dynamite
Self Expression Through Fashion to Facilitate Social Change.
 
Self-expression is vital to living. It is how we interact with others and the world. To you, this phrase might represent life satisfaction, public declaration or an aspiration to liberty. To us, it means the ability for individuals in society to express feelings and emotions creatively and freely—through fashion—in hopes of creating a more positive environment in which we live.
It is this core belief that became the backbone for the entrepreneurial pursuit known as Royal Dynamite that focuses on community empowerment to create social change, with a touch of style.
 
In 2009, Sierra Leonean Cecil Williams began collecting uniquely designed t-shirts from a few internet based companies as a way to artistically display his sense of fashion.
As Williams’ collection grew, so did the empowerment that came as a result of having the freedom to express himself through his wardrobe.
 
Inspired, he connected with his friend Raphael Saye. Together, they started their own t-shirt line—Royal Dynamite—that centered on creating a platform where community-based artists and designers could showcase their creativity and talents. (The word royal implies of high importance while dynamite means powerful and explosive.) 
 
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The Making of RD's Neon Yellow, Hot Pink, and Green tank top!

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Friends and Family of Co-Founder Cecil come together to wish him a happy birthday.

Royal Dynamite heads to Downtown LA's Skid Row and gives away sweaters to the needy on behalf of their RDCares ...

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Creator and Writer of Awkward Black Girl, Issa Rae, meets her BIGGEST fan behind the scenes at the Royal Dynamite X Awkward ...